February 26, 2020
Customers

A Letter To Retail Customers

Dear Customers, Normally, sales professionals and sales leaders look for my articles for information and insights. Today I want talk across the counter, directly to you: […]
April 3, 2019
Questions

Which is your greatest tool?

How can we answer this question? Is it your years of experience? Can it be your extensive training? What about the synergies between your sales and […]
January 31, 2019
Retail Paradox

Sales Challenge: The Retail Paradox

Once upon a time, when people needed clothes they would make them. Over time a few people got very good at it and called themselves “tailors”. […]
September 21, 2018
customer doesn't care

Today’s Customer Doesn’t Care

Today’s customer doesn’t care about quality. From their local 99¢ “department” stores to international clothing chains specializing in disposable “fast fashion”, today’s client doesn’t factor in […]
May 28, 2018

Welcome! Glad You Could Come!

Imagine you just moved in to a new apartment complex and you decided for have a “meet the neighbors” soirée. You take the time to print […]